A press release reached HTBS about a new fin developed by 7echelon. It reads:
After a great deal of meticulous design and testing, we are excited to announce the release of the 7echelon Empacher Singles Fin. This game changing fin is now available for sale on our website and comes with a complete customer satisfaction guarantee.
7echelon uses cutting edge technology to reduce water drag to a minimum, while providing great stability. The fin was designed by aerospace engineers, who relied on practical aero-hydrodynamic principles to produce a winning design; the same principles used in the design of high end jets and spacecraft. To add even more credibility to the design, the fin was tested by the 2012 USRowing National single scull winner Matthew Brown.
Matthew’s thoughts: ‘Since I’ve been testing this fin, I can tell that it can absolutely make your boat go faster – obviously great for racing.’
Skeptical? You should be. These are some bold claims. How about this, pick up the fin and try it out for yourself. Take two months if you need to. If you don’t absolutely love it, send it back for a complete refund.
Our goal is to become the world’s number one brand of rowing equipment by delivering the highest quality of professional grade, cutting edge, high performance products. Instead of opinion, we use data to drive the design of our products; that’s unique.