Coach Johan Flodin Takes up Position at the Swedish Olympic Committee

Johan Flodin says farewell to Norway.

16 October 2021

By Göran R Buckhorn

Johan Flodin leaves Norway and moves back to Sweden.

The Swedish Olympic Committee (SOK) announced yesterday that Johan Flodin will take on the role as Sports and Development Director at SOK.

Flodin returns to his home country Sweden after being the Head Coach for the Norwegian National Rowing Team for eight years. During his time in Norway, he led the Norwegian rowers to 30 international medals.

“It will be Incredibly inspiring to start working for SOK and contribute my knowledge and experience to all our Olympic sports,” Johan Flodin said in a statement.

The cover of the Swedish rowing magazine, October 1991: in their boat Joyride, Johan Flodin, in the stroke seat, with Bo Ekros, Per Lundberg and Joachim Brischewski, the Swedish crew who took silver medals at the World Championships in 1991 and 1992.

Johan Flodin rowed in the Swedish quadruple sculls that took two silver medals at the 1991 and 1992 World Championships. Flodin also placed sixth in the boat class at the 1996 Olympic Games in Atlanta. He was also a member of the first Swedish crew to win at Henley Royal, the Queen Mother Challenge Cup in 1992.

Flodin has served as the head coach for rowing at a sports upper secondary school in Strömstad. One of his pupils was Frida Svensson whom he coached to success in the single sculls, including a gold medal at the 2010 World Championships at Lake Karapiro.

Johan Flodin and Frida Svensson

Johan Flodin was invited to Norway in 2013 to lead the country’s coaching staff. During his tenure, the Norwegian rowers have won 30 international medals.

At the SOK, the now 54-year-old Flodin will take on a new role as Sports and Development Director. The tasks include leading SOK’s resource team with a focus on performance development.

“There is already a lot of expertise in SOK. In recent years, Sweden has had an impressive medal performance and has been at its very best when it comes to the Olympic Games,” Flodin said in a statement published by SOK. “But in order for us to continue to take medals at the same level, we need to build capacity from scratch and focus on the development of training and I hope to contribute there.”

Peter Reinebo, SOK’s Operations Manager, is very pleased to have recruited Flodin home from Norway.

“Johan has high competence and an impressive international track record. He will work with analysis and performance development and will be important for Swedish Olympic sport in the coming years. It’s great to have him back in Sweden,” said Peter Reinebo.

Johan Flodin starts working at SOK later this month.

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