HTBS’s Greg Denieffe writes,
In a post called ‘Don’t Miss…’ on the 11 January, 2013, HTBS reported about an exhibition at the River & Rowing Museum, Henley-on-Thames. The exhibition, ‘Stuck Up – Early 20th Century Thames Poster Art’, has now ended, but it did contain a number of London Underground posters depicting The Boat Race.
On 9 January, 2013, London Underground celebrated 150 years since the first underground journey took place between Paddington and Farringdon on the Metropolitan Railway. Through posters by some of the finest artists of their day, the Underground became the people’s gallery and thanks to the London Transport Museum on-line collection we can view most, if not all, the posters produced to promote The Boat Race.
The first Underground Boat Race poster came out in 1911 and was a simple blue on white print by Charles Sharland. The on-line collection gives details of the artists, printers and formats of the posters commissioned and you can even purchase photographic reproductions of all but a few of them.
This year’s Boat Race is on Sunday the 31 March at 4-30 p.m. The only poster matching that date that I could find was for the 1928 race. Reproduction posters and postcards of this print are also available on eBay.
The 1928 race started at 9-45 a.m. – early by today’s demands of live television.
The posters of the 1930s were some of the finest produced and some like the one for 1934 actively encouraged Londoners to take sides, although it could just as easily be blondes verses brunettes!
The 1934 poster – not a boat in sight but a real eye catcher.
Some Boat Race posters also promoted the Head of the River race and in 1938 and 1939 the ‘Head’ had its own posters which you will find here.
On 6 July 2005, the IOC awarded London the right to host the Games of the XXX Olympiad. Transport for London, of which London Underground forms a part, supported the London Bid with a poster called Rowing in 2012 by Tube, bus, DLR and river. Although the poster was issued in 2005, in promoting the successful bid for the 2012 Olympics, it in a sense completes a century rowing posters on the London Underground.
One of my favourite posters is in fact quite plain when compared to those produced between the two world wars, but nevertheless it did what it was designed to do: get people using the London Underground. It was for the World’s Professional Sculling Championship race held on the 21 July, 1913, between Ernest Barry and Harry Pearce and was also by Charles Sharland. HTBS reported on this race in an article called A Gentleman on the Towpath. There will be plenty of people on the towpath on Easter Sunday when Oxford take on Cambridge in this year’s Boat Race. Let’s hope they all stay out of the water!