Guinness’s Rowing Ads

Regarding my entry about Brakspear‘s Henley Ale on 20 March, one of my blogs loyal readers and contributors, Hélène Rémond, writes in a comment, that “Guinness has also used rowing images to advertise its brand. I have found two Guinness ads published in the British Rowing Almanack in 1953 and 1954, which read ‘Have a glass of Guinness when you’re tired’ and ‘Lovely day for a Guinness’. One features a sculler which would regain his strength by drinking a pint and the other infers that Guinness suits the rower who wants to take the lead. The mascot of the brand, the toucan, acts as cox of the crew. A third one appeared in a document published in 1981 by the London Rowing Club celebrating its 125 years of rowing with the following caption : ‘Row of Guinness’, reminiscent of the blades slicing the water in harmony.” Great contributions, Hélène, many thanks!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.